About
Meet Reem Borrows
Reem Borrows is an author, leadership strategist, executive coach, keynote speaker and founder of Dreem Coaching & Consulting. Her work sits at the intersection of strategy, behaviour, culture, emotional intelligence and human-centred performance.
A grounded voice for human-centred leadership.
Reem is known for helping people align strategy, behaviour and culture in a way that creates sustainable change rather than short-term motivation. Her approach combines strategic thinking with human behaviour, emotional regulation and self-leadership. Her work is especially relevant for leaders and teams navigating complexity, burnout, change, conflict, disengagement or cultural misalignment.
Leadership is not about hierarchy. It is about humanity.
Reem believes leadership begins with self-awareness. The way a person thinks, responds, communicates and behaves under pressure has a direct impact on the people around them. Her work challenges leaders to stop performing leadership and start practising it. That means noticing when ego is driving the conversation, recognising when fear is shaping the decision, understanding when stress is narrowing perspective, and choosing clarity, courage and connection instead.
Areas of Expertise
Five connected territories of authority.
Self-Leadership & Emotional Intelligence
Helping people stop operating on autopilot and lead consciously, with awareness, regulation, trust and courage.
Strategy, Behaviour & Culture
Aligning people, priorities, execution and outcomes so values become visible in daily behaviour.
Sales Excellence
Two decades in senior sales leadership distilled into human-centred frameworks that grow revenue through trust, disciplined rhythm and accountability rather than pressure.
Effective Communication
Equipping leaders and teams to hold honest, high-stakes conversations: listening beyond ego, giving feedback with clarity and empathy, and communicating under pressure.
Insights Discovery
Using insights-based profiling and discovery tools to help individuals and teams understand their behavioural preferences, adapt their style and collaborate with less friction.
“Aligning strategy, behaviour & culture so people thrive and performance follows.”
Background
25+ years across leadership, sales and culture.
Reem has more than two decades of experience across leadership, coaching, facilitation, organisational culture, communication, behavioural change and strategy execution. Her professional background includes senior leadership and sales management roles, as well as extensive work in executive coaching, leadership development and organisational consulting.
She holds a Bachelor of Commerce, a Postgraduate Diploma in Strategic Human Resources and Industrial Relations, and is a graduate of the Australian Institute of Company Directors.
Alongside her leadership work, Reem is deeply committed to humanitarian initiatives that support dignity, justice, and greater understanding between people.
Author
Author of Unfollow the Leader
In Unfollow the Leader, an Amazon Best Seller in leadership and organisational books and winner of the Literary Titan Book Award, Reem challenges outdated leadership models and presents a practical, values-driven approach to modern leadership. The book explores self-leadership, emotional intelligence, wellbeing, ego, accountability, culture and the Health, Head & Heart framework.
What sets Reem apart is not only her experience. It is her presence. Her writing, speaking, coaching and facilitation are shaped by warmth, honesty, depth and practical clarity.
Bring Reem's Work To Life
Bring Reem's work to your organisation, event or leadership team.
From keynotes to executive coaching to culture consulting, Reem's work helps people move from awareness to action.