Amazon Best Seller · Literary Titan Book Award
Unfollow the Leader
Why the Old Rules Are Failing Us, and What Real Leadership Looks Like Now
Most leadership advice teaches people how to be followed. Unfollow the Leader teaches something deeper: how to lead yourself first. In this practical and reflective leadership book, Reem Borrows challenges outdated models of authority, performance and control, offering a new way forward through self-awareness, emotional intelligence, wellbeing, strategic clarity and heart-centred action.
Amazon Best Seller
A best seller on Amazon in leadership and organisational books.
Literary Titan Book Award
Recognised with the Literary Titan Book Award, honouring books that demonstrate exceptional craft and depth.
5-Star Editorial Review
Literary Titan awarded the book five stars, describing it as a warm, reflective and practical read for people who want to lead with more courage and care. Read the full review
“A leadership book for people tired of trading humanity for performance.”
Unfollow the Leader exposes the outdated rules that drive burnout, disengagement and toxic cultures. In their place, Reem offers a practical, values-driven framework for leaders who want to create trust, accountability and sustainable results.
Who It's For
A book for anyone ready to lead differently.
For Individuals
People leading themselves, their careers, their confidence or their next chapter.
For Business Owners
Founders and entrepreneurs who want to build businesses with clarity, culture and purpose.
For Leaders
Executives, managers and emerging leaders ready to align their behaviour with the impact they want to create.
For Organisations
Teams that want to move beyond performance pressure and build trust, accountability and sustainable growth.
What Readers Will Learn
Practical shifts, not platitudes.
- —Replace outdated leadership habits with values that inspire trust.
- —Lead with emotional intelligence and empathy without losing authority.
- —Align personal wellbeing with professional performance.
- —Build cultures of accountability and psychological safety.
- —Develop self-leadership as the foundation for leading others.
At the Heart of the Book
The ideas at the heart of Unfollow the Leader
Self-leadership comes first
Strong leadership always begins with the ability to lead yourself.
Health is not optional
Energy, vitality and resilience are leadership foundations, not personal side projects.
The head must serve, not dominate
Strategic thinking matters, but ego-driven intelligence can derail trust, creativity and progress.
The heart is not weakness
Empathy, courage, emotional fluency and connection are essential leadership capabilities.
Culture is behaviour repeated
Values only matter when they are visible in decisions, conversations, accountability and daily rhythm.
Performance must be sustainable
Results achieved through burnout, fear or disconnection are not true success.
Continue the Journey
Order the book. Download the free resources.
The book invites readers to continue their development through practical resources connected to Dreem Coaching & Consulting, including the Dreem GROW Coaching Framework and the Dreem S.T.O.P. Workbook.